Categories Business Building

10 Tools For Marketing Your Business Online

10 Tools For Marketing Your Business Online
10 Tools For Marketing Your Business Online

If you are in business, whether online or offline, you need to be aware of how you can build brand awareness, engage your customers and ultimately drive more sales by marketing your services and products online. For maximum effect, the various facets of your marketing plan should compliment each other and work smoothly together. There are three broad areas to which you should devote your attention: social, advertising and search engine optimization. Here are 10 tips and tools to help promote your business to the millions of international consumers on the internet.

Social

Part of your marketing plan should be devoted to providing a face to your company. Social networking establishes your brand and gives your company a unique flavor, separating it from the pack. There should be at least four things on your social marketing checklist.

  1. Set up a Facebook page: Your Facebook page provides visibility to your company. After you have fleshed out your profile, ask all of your personal friends and acquaintances to become a fan. This will provide more exposure to your company. Offer your fans information, news, and stories of value to further cement the relationship.
  2. Join LinkedIn groups: Connect your company to a larger community by joining groups on LinkedIn. Countless groups exist, each of them providing a unique opportunity to market your wares. Talk about events and give useful information about breakthroughs within your field.
  3. Use Foursquare: Foursquare is location based marketing at its finest. Customers will checkin to your location and spread information about your business to their friends on Twitter, Facebook and Myspace. Foursquare offers a centralized location for people to talk about your business, offer discounts and solicit feedback.
  4. Get a Twitter profile: Twitter is a social platform where users communicate in snippets of 140 characters or less. Your Twitter account can be used to pass on pertinent information about your business, including discounts, new inventory and breakthroughs. Use Twitter to entice people to your stunning, well-designed site.

Advertising

The advertising arm of your marketing effort is where you will devote the most cost. Set up a pay-per-click (PPC) campaign to capitalize on traffic from other sites. You pay the advertising network or site owner a designated amount per click for your traffic. In return, you receive visitors who are more likely to purchase your products.

  1. Facebook advertising: Advertising on Facebook allows you to target specific customers based on their age, location, likes and dislikes. Establish a daily advertising budget with Facebook and alter it as conditions arise. Many individuals will see your business, but you don’t have to pay until they click on one of your advertisements.
  2. Google AdWords & AdSense: Google AdWords & AdSense is great for the rest of the web. Assign keywords to your advertising and cater to the visitors of relevant sites. You determine the daily budget, so you always have control over your financial commitment.
  3. Maximize conversion rate: Once you have developed a conversion baseline, you want to change the placement of information on your website, improve graphics, add calls to action, make pages load faster, etc. so that more prospects convert to sales. Altering the wording of your advertisements can also help boost your conversion rate.

Search Engine Optimization (SEO)

SEO is used to increase your search engine rankings and receive organic traffic, for free. When you emphasize the importance of your site by building backlinks, optimizing and creating a blog, you are raising your website’s level of importance and bringing it closer to Google’s front page.

  1. Build backlinks: Build backlinks by going to the forums and offering important and relevant information. You can also write articles and post them at article directories, guest post on relevant blogs, submit your site to relevant niche web directories, etc.
  2. Optimize: Optimize the page titles, meta data, headers, copy and structure of your website using the keywords by which you want to be found.
  3. Create a blog / Post regularly: On your blog, post information that is useful within your niche. Develop content which demonstrates your authority within a field. Post your thoughts consistently.

By taking a multi-pronged approach to online marketing, you can fully maximize the profits of your business. Your social campaign brings awareness to your brand by offering a face to your product. Facebook, AdWords, and other advertising networks are vital for bringing your message to the masses. SEO brings organic traffic to your site. Combined, these facets form a solid foundation to your marketing efforts. Bring in more sales today with online marketing.

Categories Business Building

Advantage Of Digital Billboards Advertising

Advantage Of Digital Billboards Advertising
Advantage Of Digital Billboards Advertising

While the boom of social media and mobile applications continues to skyrocket, the use of out of home advertising and digital billboards is also surprisingly on the rise. Using digital billboards provides an array of advantages over online marketing campaigns while also allowing a unique platform to reach any intended audience you have in mind.

Save on Campaigns

A major draw to using digital billboards and LED display manufacturers when launching a new campaign is the ability to save on overall costs. It is becoming increasingly pricey to launch both traditional online ad campaigns along with social media advertisements, regardless of the market or industry you represent. In many cases, launching an outdoor advertising campaign with the use of billboards and LED displays is not only less expensive but allows you to run your advertisement for an extended period of time (compared to online and social media campaigns).

Using outdoor advertising and billboard space allows you to maximize the use of your marketing budget while utilizing a larger space that has more potential for exposure.

Stand Out From Ad Blindness

The internet and social media platforms have become inundated with advertisements and sponsored posts, causing most internet users to adapt to a form of “ad blindness”. More and more, users online have become oblivious to advertisements due to their placement or stale appearance. When a user is bored of advertisements, they are much less likely to learn more about a brand or business.

Get creative with graphics and other forms of imagery in combination with LED lighting that is available to customize each individual digital billboard you are interested in using. When you are utilizing outdoor LED billboards and lighting, grab the attention of passersby and drastically increase brand awareness without wasting your advertising budget. Create unique messages and put LED lighting to work for you to generate curiosity and interest in your brand.

Target Niche Markets

Using digital billboards and outdoor LED displays allows you to target niche markets within public transportation or even with upcoming sporting events. Outdoor marketing provides you with a refreshing and unique platform to showcase your brand’s products, services, or the message you want to convey.

Before you begin planning your next upcoming marketing campaign, take the time to weigh the pros and cons of both online and offline advertising within your industry. Understanding the advantages digital billboards have to offer is a way for you to create an effective marketing strategy with promising results.