Are your online efforts not paying off? There’s a good chance you aren’t attracting online consumers because you simply aren’t connecting with them. Try out these three tips to start forming better relationships with web users:
Create an entertaining and useful blog
A lot of businesses make the mistake of blogging too much about themselves. Unless you’re Google, no one’s actually super interested in what you’re doing at your office or what kinds of changes you’re making to your business. They don’t decide whether they’re going to do business with you while reading your blog. Your blog, however, does help people decide whether or not they think you’re a credible entity in your field.
To establish your business as both a credible and likable entity, you have to intelligently blog about what interests people. So, keep up with the latest trends in your field and share the most interesting trends and information you find with your readers.
Diligently respond to comments and tweets
Without a doubt, responding to comments is time-consuming. However, it’s one of the best ways to develop actual relationships with web users. If you brand your company in a way that makes you seem approachable and reachable, people will like you, and they’ll buy things from you. Think about how people loyally visit local mom and pop shops. Many of them do that because they know and trust the people running those shops. If you want to really connect with online users, it’s essential that you let people get to know and trust you. And one of the best ways to do that is to respond to people’s comments to let them know you care about what they think and feel.
Find out who’s talking about you online
Yelp and Google your company and see who’s talking about you. If you find people saying nice or not so nice things about your company on their websites or blogs, shoot them an email or write them a comment. If someone wasn’t pleased with their experience with your business, offer them a free product or a coupon. Thank everyone you find who’s spreading the good news about your company. Reaching out to people who are already talking about you is a great way to attract repeat customers and make your company seem more likable in general.
People search online for businesses they can trust and even grow to like. So, use online tools to distinguish yourself as a trustworthy, likable business, and follow the suggestions above to really connect with web users.